The development of technology and digitalization has prompted Dian Nuswantoro University (Udinus) to strengthen marketing science by appointing Prof. Dr. Yohan Wismantoro, M.M. as the new Professor. This appointment is an important milestone in the development of marketing science, especially in the increasingly advanced digital era.
Prof. Yohan highlighted the role of modern marketing as creating better consumer experiences through technologies such as AI and data analytics. He also emphasized the importance of sustainability marketing, such as green marketing and consumer education related to environmentally friendly consumption. According to him, marketing is not just about selling, but creating meaningful value for consumers, while maintaining marketing ethics, privacy, and data security.
Prof. Yohan's career to become a Professor is not easy. He started as an Expert Assistant until he managed to fulfill the research requirements thanks to the Dikti and Kedaireka grants in 2023. The process of applying for this position took three years until the decree was passed. With his experience, Prof. Yohan hopes to make a real contribution to marketing science in Indonesia, as well as strengthen Udinus' commitment as a center of innovation in this field.
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